Female Founders for Harris

Female Founders for Harris is an initiative by women business leaders big and small for the Harris camapign. The goal is to amass the largest ever group of civically minded women business owners across the country in support of the campaign.

We worked together on a brand sprint to create the logo and identity for the initiative. The identity is inspired by Harris’s modern approach to her campaign, adopting vibrant colors and a meme like quality to the art direction.

The logo, with its upward trajectory and cohesive through-line, symbolizes the aspirational direction the nation can take when women rally together in support of Harris’s vision. We created an neon green hat, sunnies and earrings as sticker pack graphics that female founders can use for their own socials.